Ready to see GoHighLevel in action for your HVAC business?
Get 30 Days Free Trial + a Free Live Bootcamp where we launch your HighLevel setup together.
What Is a CRM for HVAC Contractors?
Think of it as your digital office manager that never sleeps, never forgets a follow-up, and keeps every customer interaction organized in one place.
A CRM (Customer Relationship Management) system is software that helps you track every customer from their first phone call to the final invoice—and everything in between.
For HVAC businesses, it means no more sticky notes, forgotten callbacks, or losing track of estimates. Everything is tracked automatically, and your team always knows exactly what to do next.
Bottom line: A CRM helps you work ON your business, not just IN it.
What's Actually Costing You Money
These are the real problems HVAC contractors deal with every single day—and they're quietly killing your bottom line.
Customer called at 2pm. You meant to call back. Now it's 6pm and they already hired someone else.
Cost: $300-$5,000 per missed callback
You sent the quote. They said “looks good.” Then... crickets. No follow-up system = zero urgency.
Cost: 30-50% of estimates never close
Customer bought a tune-up 8 months ago. You forgot to reach out for their next visit. They call your competitor.
Cost: $200-$800 per forgotten customer/year
You do great work but have 3 Google reviews. Your competitor with 47 reviews gets the call—every time.
Cost: Losing 60% of potential leads
Spending $2K/month on Google Ads, flyers, and Facebook. No idea which one actually brings in jobs.
Cost: Wasting 40-60% of marketing budget
Customer calls. You scramble through sticky notes, texts, and old invoices trying to remember their system details.
Cost: Looking unprofessional + wasted time
Add it all up:
$50,000 - $250,000+ in lost revenue per year
These aren't small problems. They're the difference between struggling and thriving.
Why Every HVAC Business Needs a CRM
A CRM isn't just “nice to have”—it's the difference between staying small and scaling profitably.
Automatic follow-ups convert 40-60% more estimates into jobs
Maintenance reminders bring back customers year after year
Upsell prompts during service calls add $200-500 per visit
Every call, form, and text captured automatically
Instant notifications so you respond in minutes, not hours
Automatic nurture sequences keep you top-of-mind
Complete history of every customer at your fingertips
Seasonal promotions sent automatically (AC tune-ups in spring, etc.)
Birthday/anniversary campaigns make customers feel valued
Automatic review requests after every job (while they're still happy)
SMS + email reminders that actually get responses
Direct links to Google/Facebook make it dead simple
Your competitors are using CRMs. They're following up faster, closing more deals, and stealing your customers while you're still digging through paperwork.
The question isn't “Do I need a CRM?”
It's “How much longer can I afford NOT to have one?”
Built for service businesses like yours. Unlike generic CRMs that make you adapt to them, GoHighLevel was designed for contractors from day one.
Stop paying for 5 different tools. GoHighLevel combines CRM, phone system, email, SMS, scheduling, and more.
Save $500-1,500/month on software
Your techs are in the field, not at a desk. Full mobile app means they can update jobs, text customers, and close deals on-site.
Work from anywhere, anytime
Text customers from your business number. They respond, it goes straight to your CRM. No more personal cell phone numbers given out.
95% open rate vs 20% for email
Customers book appointments online 24/7. Syncs with your calendar. Sends automatic reminders to reduce no-shows.
70% reduction in no-shows
Know exactly which marketing channel (Google Ads, Facebook, referrals) brings in the most profitable jobs.
Stop wasting money on ads that don't work
Automatically request reviews after every job. Monitor all review sites in one place. Respond instantly to build trust.
Get 10x more 5-star reviews
✓ Built-in phone system (VoIP)
✓ Two-way SMS texting
✓ Email marketing automation
✓ Voicemail drops
✓ Call recording & tracking
✓ Online appointment booking
✓ Calendar sync (Google, Outlook)
✓ Automated reminders (SMS + email)
✓ Team calendar management
✓ Service area routing
✓ Complete customer profiles
✓ Job history tracking
✓ Equipment/system records
✓ Customer segmentation
✓ Lifetime value reporting
✓ Digital estimate creation
✓ Online payment processing
✓ Proposal tracking (opened/viewed)
✓ Automated follow-up sequences
✓ Revenue forecasting
✓ Drip email campaigns
✓ SMS marketing sequences
✓ Seasonal promotions
✓ Birthday/anniversary campaigns
✓ Referral program automation
✓ Lead source tracking
✓ Revenue dashboards
✓ Conversion rate reports
✓ Tech performance metrics
✓ ROI on marketing spend
Before vs. After GoHighLevel
See exactly what changes when you implement a proper CRM system.
You have 23 sticky notes with customer names and numbers scattered on your desk
Spend 45 minutes trying to remember who you need to call back from last week
Miss a $4,500 AC replacement because you forgot to follow up after sending the estimate
Your tech calls asking about a customer—you have no idea what equipment they have
Open dashboard: 8 follow-ups scheduled, automatically sorted by priority
System already sent 3-day estimate reminder to that $4,500 job—customer replies “Let's do it”
Click one button, see complete customer history: 2018 Trane system, last service March 2024
Spend 10 minutes on actual work instead of hunting for information
Phone rings off the hook—write names on whatever paper you can find
Lose 40% of leads because you can't call everyone back the same day
Customers complain: “I called 3 times and never heard back”
No idea which marketing brought in the flood of calls—just keep spending everywhere
Every call, text, and web form automatically logged with timestamp and source
Auto-responder texts every lead within 60 seconds: “Got your message! We'll call by 2pm”
Dashboard shows 73% of leads came from Google Ads—now you know where to invest more
Convert 65% of leads into booked appointments vs. 25% before
Scramble to find work—dig through old invoices trying to remember who might need maintenance
Revenue drops 60% and you panic about making payroll
Past customers forget about you and call someone else when spring hits
System automatically sent “Winter Furnace Check $79” promo to 847 past customers
Book 127 maintenance appointments in 3 days without making a single manual call
Off-season revenue only drops 15% because you're proactively filling the calendar
Already have 200+ spring AC tune-ups pre-booked before season even starts
The difference isn't small adjustments—it's a complete transformation in how your business operates.
Every Tool You Need to Scale Your HVAC Business
Explore how each feature directly impacts your bottom line.
Real Impact:
HVAC contractors using unified communication respond 3x faster to leads and close 38% more estimates—simply because they never miss a message.
Dominate Your Local Market with Built-In SEO Tools
Show up first when homeowners search “HVAC near me”—and convert them into customers instantly.
97%
of people search online for local services
“Near Me”
searches increased 900% in the last 2 years
76%
call businesses within 24 hours of searching
What it does:
Result: Rank #1 in 10+ cities at once
What it does:
Result: 10x more 5-star reviews = higher Google rankings
What it does:
Result: Show up in Google's Map Pack (top 3 results)
What it does:
Result: 2x your marketing ROI by investing in what works
What it does:
Result: Rank for 100+ buying-intent keywords organically
What it does:
Result: Lower bounce rate = Google ranks you higher
✓ Optimize Google Business Profile (hours, photos, services)
✓ Create pages for every city/neighborhood you serve
✓ Add service area radius to reach surrounding towns
✓ List on local directories (Angi, HomeAdvisor, Yelp)
✓ Get 50+ Google reviews (target: 5+ per month)
✓ Respond to every review within 24 hours
✓ Showcase reviews with photos on website
✓ Feature customer testimonials with real names + locations
✓ Write blog posts targeting “[city] + HVAC” keywords
✓ Answer common questions (costs, timelines, brands)
✓ Share seasonal maintenance tips
✓ Post before/after photos on social media + website
✓ Monitor keyword rankings weekly
✓ See which pages generate most calls/leads
✓ A/B test headlines, CTAs, and service descriptions
✓ Double down on what's working, cut what isn't
GoHighLevel's local SEO tools help you dominate your service area—so you're the first call every time.
GoHighLevel Pricing—Explained for HVAC Contractors
No confusing tech jargon. Here's what you actually get at each level.
30-day free trial
What you get:
Perfect for:
Solo HVAC techs or 1-2 person shops just getting started with CRM
💡 Real Cost Check:
Replaces $150+/mo in separate tools (scheduler + CRM + texting)
30-day free trial
Everything in Starter, plus:
Perfect for:
Established HVAC companies with 3-10+ employees looking to scale fast
💰 ROI Estimate:
Close 5 extra jobs/mo = $10,000+ revenue. This pays for itself 30x over.
30-day free trial
Everything in Unlimited, plus:
Perfect for:
Marketing agencies or consultants managing HVAC clients (or franchise owners with 5+ locations)
🚀 Agency Opportunity:
Sign 10 HVAC clients at $299/mo = $3,000/mo recurring while paying only $497
1. Phone Number ($3-10/mo per number)
To send texts and make calls, you need a dedicated business number. GoHighLevel resells Twilio numbers—about $5/mo for a local number.
2. Text/Call Usage ($0.01-0.05 per message/minute)
SMS: ~$0.01 per text. Calls: ~$0.02/min. Budget $30-100/mo if you text frequently (most HVAC shops spend $50/mo).
3. AI Chat Widget (Optional, $497/mo)
AI-powered chat bot to answer questions 24/7. Not required, but helpful for off-hours leads.
4. Premium Integrations (Varies)
Some apps (Zapier, QuickBooks) may charge their own fees. Most free integrations work fine.
Plus: Hours wasted switching between apps and fixing broken integrations
Save $171-526/mo + everything works together seamlessly
Test-drive every feature. Cancel anytime. Most HVAC contractors never look back.
Average payback period: 2-4 weeksGoHighLevel vs. Other CRMs for HVAC
How does GoHighLevel stack up against the competition? Here's the unfiltered truth.
| Feature | GoHighLevel | ServiceTitan | Housecall Pro | Jobber | HubSpot CRM |
|---|---|---|---|---|---|
| Pricing (Monthly) | $97-297 | $300-1,000+ | $49-349 | $49-349 | Free-$1,200+ |
| Best For | Marketing + Sales + Operations | Large HVAC fleets (10+ trucks) | Field service scheduling | Basic job management | Enterprise marketing teams |
| SMS Marketing | Add-on only | ||||
| Email Marketing | |||||
| Landing Pages | CMS Hub only | ||||
| Online Booking | Requires integration | ||||
| Workflow Automations | Unlimited | Limited | Limited | Pro+ only | |
| Review Management | Basic | Basic | |||
| Payment Processing | Requires integration | ||||
| QuickBooks Integration | |||||
| Mobile App | |||||
| Learning Curve | Moderate | Steep (complex) | Easy | Easy | Moderate-Steep |
When to choose ServiceTitan:
When to choose GoHighLevel:
Bottom line: ServiceTitan = overkill for most HVAC shops. GoHighLevel gives you 90% of the features at 30% of the cost.
When to choose Housecall Pro/Jobber:
When to choose GoHighLevel:
Bottom line: Housecall Pro/Jobber are great starters, but you'll outgrow them fast. GoHighLevel scales with you.
When to choose HubSpot:
When to choose GoHighLevel:
Bottom line: HubSpot is built for Fortune 500 companies. GoHighLevel is built for HVAC contractors.
Best for Small HVAC Shops
GoHighLevel
All-in-one marketing + operations for $297/mo
Best for Enterprise Fleets
ServiceTitan
Complex inventory + multi-location management
Best for Simplicity
Housecall Pro
Basic scheduling + invoicing for beginners
Try it risk-free for 30 days. No credit card required. Switch if it's not the right fit.
94% of users stay after their trialGoHighLevel: Pros & Cons for HVAC Contractors
We're not going to sugarcoat it. Here's what works brilliantly—and where it falls short.
1. All-in-One Platform (No More App Switching)
CRM + calendar + SMS + email + landing pages + automation—all in one login. Saves 2-3 hours/week vs. juggling 5+ tools.
2. Crazy-Good Marketing Automation
Set up a sequence once (e.g., “3 texts + 2 emails after estimate”) and it runs forever. Converts 40-60% more leads into jobs.
3. Built-In SMS (Not an Add-On)
Text customers directly from the CRM. No need for separate apps like SimpleTexting ($50-100/mo saved).
4. Unlimited Contacts & Pipelines
Most CRMs charge per contact. GoHighLevel doesn't. Import 10,000 past customers? No problem, no extra cost.
5. Two-Way Google Calendar Sync
Customers book appointments online → auto-blocks your Google Calendar. No double-bookings, ever.
6. White-Label Mobile App (Looks Like You Built It)
Customers download “[Your Company Name]” app to book service, pay invoices, and message you. Insane for branding.
7. Pricing That Doesn't Scale with Usage
$297/mo whether you have 100 customers or 10,000. No surprise charges for adding team members or contacts.
8. Active Community & Templates
50,000+ users share automation templates, email sequences, and landing pages. Copy-paste proven funnels in 5 minutes.
1. Steeper Learning Curve Than Simple Tools
It's not “plug and play” like Housecall Pro. Expect to spend 2-3 hours learning workflows. Worth it long-term, but annoying at first.
2. No Built-In Inventory Management
If you need to track parts/equipment stock, you'll need a separate tool (ServiceTitan or QuickBooks). GoHighLevel focuses on customers, not parts.
3. SMS/Calling Costs Add Up
$297/mo doesn't include text/call usage. Budget $50-100/mo extra if you're texting 500+ customers monthly.
4. Reporting Could Be More Visual
Data is there, but dashboards aren't as pretty as HubSpot's. You get spreadsheets vs. flashy graphs. Functional, not fancy.
5. Occasional Bugs (It's Still Evolving)
GoHighLevel ships updates fast, but sometimes things break temporarily. Support fixes issues quickly, but it's not 100% bulletproof.
6. Not Ideal for Multi-Location Franchises (Unless You Pay $497/mo)
The $297 plan maxes out at 3 locations. If you have 10+ locations, you'll need the $497 SaaS plan or ServiceTitan.
7. Overkill If You Only Need Basic Scheduling
If you just want a digital calendar and invoicing, GoHighLevel is too much. Stick with Acuity ($15/mo) or Square Appointments.
8. Email Deliverability Requires Setup
To avoid spam folders, you need to configure SPF/DKIM records. Not hard, but non-tech owners might need help.
❌ You need heavy inventory tracking (use ServiceTitan instead)
❌ You run 10+ locations and can't afford $497/mo
❌ You're 100% analog and hate tech (stick with pen + paper)
❌ You only want a simple scheduler, not marketing automation
❌ Your team refuses to learn new software (culture problem)
✅ You want to 2x revenue in the next 12 months
✅ You're willing to invest 2-3 hours learning upfront
✅ You're tired of paying $500+/mo for separate tools
✅ You need marketing + operations in one platform
✅ You value automation over manual busywork
4.3/5
Average rating on G2
(1,200+ verified reviews)
89%
Would recommend to a friend
(TrustRadius survey)
6-12
Months to see full ROI
(Based on user case studies)
GoHighLevel isn't perfect—but for 90% of HVAC contractors, it's the best bang for your buck.
You'll love it if:
You'll hate it if:
Try the 30-day free trial. If it's not a fit, you've lost nothing. If it clicks, you'll wonder how you survived without it.
Start your 30-day trial. Test every feature. Cancel anytime if it doesn't deliver.
No credit card required to startReal ROI Scenarios: What GoHighLevel Will Actually Make You
Numbers don't lie. Here's exactly how much revenue you can expect—based on real HVAC contractor data.
$2,000
Avg HVAC job value
(install/repair)
+40%
Lead-to-customer
conversion lift
5-8
Extra jobs
closed per month
$10-16K
Extra monthly
revenue
1-2 person shop, 20-30 leads/month
Before GoHighLevel:
After GoHighLevel (6 months):
Monthly Gain: +$9,000
Investment: $297/mo + $50 SMS = $347
ROI: 26x
Payback period: 11 days
Small team, 60-80 leads/month
Before GoHighLevel:
After GoHighLevel (6 months):
Monthly Gain: +$26,400
Investment: $297/mo + $80 SMS = $377
ROI: 70x
Payback period: 4 days
Multi-location, 150+ leads/month
Before GoHighLevel:
After GoHighLevel (6 months):
Monthly Gain: +$62,500
Investment: $297/mo + $150 SMS = $447
ROI: 140x
Payback period: 2 days
15% conversion boost
Auto-reply within 60 seconds. 78% of customers choose whoever responds first. You win by default.
20% conversion boost
80% of sales happen after 5+ touchpoints. Automation does this for you—no manual work.
25% revenue increase
Seasonal reminders (“Time for your annual AC tune-up!”) bring back past customers automatically.
10% increase
Instant quotes, online booking, and professionalism make you the obvious choice vs. competitors.
$39,600
Current monthly revenue (without CRM)
+40-60%
Revenue increase with GoHighLevel
$55-63K
New monthly revenue in 6-12 months
• Automated appointment reminders
• Basic follow-up sequences
• Online booking form
Expected ROI: 15-20x ($297 → $4,500-6,000/mo gain)
• Multi-step nurture campaigns
• Review automation + local SEO
• Email + SMS marketing blasts
• Landing pages for Google Ads
Expected ROI: 50-100x ($297 → $15,000-30,000/mo gain)
Try GoHighLevel risk-free for 30 days. See your conversion rate climb in real-time.
Copy-Paste Templates Built for HVAC Contractors
Don't start from scratch. Use proven templates that convert leads into paying customers—starting in 5 minutes.
Launch in Minutes
Import a template, tweak your logo, and you're live. No design skills required.
50,000+ Shared Templates
GoHighLevel's community shares winning funnels, emails, and SMS sequences daily.
Battle-Tested Copy
Written by marketers who know HVAC. 40-60% conversion rates out of the box.
Includes:
Example Subject Lines:
“Your AC estimate is ready—valid for 48 hours”
“Winter's coming—furnace tune-up just $89”
Includes:
Example Messages:
“Hey John, Tom from ABC HVAC here. I'm 15 mins away! 🚐”
“AC fixed! Here's your invoice: [link]. Pay now, save $20 🎉”
Includes:
Conversion Rates:
30-50% lead capture rate (vs. 5-10% on generic pages)
Includes:
Smart Features:
Pre-fills customer data if they've booked before. Auto-blocks your calendar.
Includes:
Time Saved:
10-15 hours/week (no more manual follow-ups)
Includes:
Results:
10x more reviews in 90 days (vs. asking manually)
Subject:
Still thinking about your AC replacement, [First Name]?
Body:
Hi [First Name],
Just wanted to check in—did you have any questions about the estimate we sent for your [System Type]?
Quick reminder: We have 2 slots open this week if you want to lock in $500 off installation.
Reply “YES” to schedule, or call me at [Phone].
Thanks,
[Your Name]
Sent: 24 hours before appointment
Hey [First Name]! Quick reminder: Your HVAC appointment is tomorrow at [Time].
Our tech will text 30 mins before arrival. Need to reschedule? Reply “CHANGE”
See you soon! - [Company Name]
Get Your Free HVAC Estimate in 60 Seconds
✓ No obligation quote
✓ Same-day response
✓ 20+ years of experience
[Form: Name, Email, Phone, Issue]
Get My Free Estimate
Trigger: 1 hour after job marked complete
Hey [First Name]! Thanks for choosing [Company]. How did we do?
Leave us a quick review and you'll be entered to win a FREE furnace tune-up!
[Review Link]
(Auto-sent via SMS + Email)
Start your 30-day trial and import any template you want. No design work, no copywriting, no learning curve.
Launch your first campaign in under 10 minutesWhat HVAC Contractors Say About GoHighLevel
Don't take our word for it. Here's what real HVAC business owners are saying.
4.3/5
Average rating
1,200+
Verified reviews on G2
89%
Would recommend
50K+
Active users
Mike Johnson
Johnson HVAC Services, TX
Doubled my revenue in 8 months. Before GoHighLevel, I was losing 40% of leads because I couldn't follow up fast enough. Now everything's automated—texts, emails, reminders. I close 60% of estimates instead of 30%. Worth every penny.
Verified PurchaseSarah Chen
Cool Breeze HVAC, CA
Saved me $500/month in software costs. I was paying for Calendly, Mailchimp, SimpleTexting, and HubSpot. GoHighLevel does all of that for $297. Plus, my reviews went from 12 to 80+ in 6 months thanks to automated requests.
Verified PurchaseDavid Patel
Precision Air, FL
My team actually uses it. We tried ServiceTitan—too complicated. Housecall Pro—too basic. GoHighLevel hits the sweet spot. My techs love the mobile app for updating job status, and I love seeing every lead in one place.
Verified PurchaseTom Williams
Elite Heating & Cooling, OH
Learning curve was steep but worth it. Took me 2 weeks to get comfortable, but once I did, wow. The automation alone saves me 10 hours/week. Only complaint: reporting could be prettier. But functionality? Top-notch.
Verified PurchaseLisa Rodriguez
Comfort Zone HVAC, AZ
No more missed appointments. We had a 20% no-show rate before. Now it's under 5% thanks to automated reminders. Plus, customers love the “tech is on the way” texts. Makes us look professional.
Verified PurchaseJason Brown
Rapid Response HVAC, GA
ROI is insane. I pay $297/mo and make an extra $15K/mo from closed deals I would've missed. Do the math—that's 50x return. If you're on the fence, just try the free trial. You'll never go back.
Verified PurchaseReal contractor success story with GoHighLevel
How HVAC businesses scale with automation
Complete walkthrough of CRM features
1
All-in-One Solution
“Finally, one tool for everything”
2
Time-Saving Automation
“10+ hours saved per week”
3
Higher Conversion Rates
“40-60% more leads close”
4
Cost Savings
“Replaces $500+/mo in tools”
“Learning curve is real”
Some users (15-20%) found the initial setup confusing. However, most say it's worth the 2-3 hours of onboarding.
“SMS costs add up”
Heavy texters report $80-150/mo in usage fees. But most agree it's still cheaper than standalone SMS tools.
“Occasional bugs”
GoHighLevel ships updates fast, which sometimes causes glitches. Support usually fixes issues within 24 hours.
Try it free for 30 days. See why 89% of users would recommend it to a friend.
Honest answers to the questions we hear most from heating, cooling, and plumbing contractors. No BS. No sales pitch. Just real info.
Get 30 days free + join our live bootcamp where we launch your HighLevel system together in just 48 minutes.
Get 30 Days Free Trial + a Free Live Bootcamp where we launch your HighLevel setup together.
No product. No tech skills. No experience needed. Walk out with a fully launched, ready-to-run HVAC CRM system.
What's Included
Complete system setup during the live bootcamp. Walk out ready to run.
Full access to everything. Cancel anytime. No contracts or commitments.
HighLevel coach guides you through every step in breakout rooms.